Deconstruction 2

It (2017)- 

 

The teaser trailer for It (2017), begins with the Warner Bros Logo appearing followed by the New Line Cinema. This straight away provides the audience with the image of a mainstream, mass audience production. The trailer straight away has a dark lighting surrounding the two main actors. This is very conventional for a thriller/drama, as it promotes a sense of fear and uncertainty. The music begins slow, and then gradually becomes fast paced. The use of violins and the piano creates suspense, as it speeds up and puts the audience on edge. The use of the rain portrays an even glummer and miserable image, further emphasising the genre and darkness surrounded them. The aerial shot provides a very dull image further exaggerating my previous point. The music abruptly stops, and audience begin to expect a scare. This keeps them on the edge of their seat and complys to their expectations of a thriller/drama genre.

The camera is then steady and close to the drain, which is displaying just a black void of nothingness, however as the camera starts to zoom the audience begin to expect something. The close up of the clown’s face along with the loud percussion sound, intends to frighten people when they were staring into the black screen. This is complying with the demands of a thriller as it generally includes aspects designed to get the audience jumping. A black screen then appears after this implying it’s going to skip to the next part of the trailer, black screens are conventional for thriller/drama trailers as it usually occurs after a jump or a scare to separate the scenes and jump to the next bit of the trailer.

Then text appears across the screen telling the audience that it’s a “Stephen King Novel” which is conventional for a trailer, however not necessary in a teaser trailer as teaser trailers usually just show snippets of the footage to excite the audience – not to inform them where it came from. A landscape view then is shown, and it pans over the city. This is shown in a warm tone, suggesting everything is all well and good, and sets the scene for the audience to avoid confusion. This teaser trailer is unusually long in the way that the audience see unnecessary shots, that don’t add to the story as much as others. Characters are beginning to be introduced to the audience – which also isn’t necessary for a teaser trailer, but we see a group of young friends then the prop of a red balloon, associated with clowns allowing the audience to piece together what is happening.

The repetition of the black screen further emphasises the separation of scenes, and how more thrilling scenes are about to occur. Violins are heard progressively sounding louder, and suspense is built within the trailer. The zoom of the camera reveals a clown and the dialogue, screaming and body language of the children is conventional for a thriller or drama to involve an element of fear. The next scene is dark and prolonged, which is unconventional for a teaser trailer and leaves the audience hanging. The climax shows the clown’s face in a mid shot with a painted face and a scary expression to finally scare the audience one last time, before the title comes up to reveal “IT” and when the release date will be. The teaser trailer was quite long and involved many scenes but complied with its genre well and was thoroughly engaging.